stephaniekatcher.today

stephaniekatcher.today

crush it 'til it glitters
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Innovation, entrepreneurship, science, art...critical thinking, problem-solving, curiosity and whimsy, all required in daily life. I'm constantly consuming and sometimes curating the content I find compelling.
Emerging Media
Why emerging media? Emerging media serves as much an innovative tool as an untamed beast for businesses and consumers alike. Media evolves as a result of society and technology, assuring that there is an eternal...

Emerging Media

Why emerging media? Emerging media serves as much an innovative tool as an untamed beast for businesses and consumers alike. Media evolves as a result of society and technology, assuring that there is an eternal source of unchartered territory ripe with new evolutions to discover. According to my father, you have to understand a system and its foundation before you can conquer and improve upon it. So we must analyze emerging media to best understand its drivers, innovation, evolution, and societal impact to determine its relevance, value, and extinction rate. As professionals we are expected to utilize all relevant media efficiently and effectively for our clients;  stephaniekatcher.today analyzes emerging media sharing insights, observations, and speculation on emerging media, what it is today, how it impacts society, how it relates to media of the past to shape media of the future, how the users of today impact the media of tomorrow, so on and so forth. Who am I? In case you hadn't already guessed, my name is Stephanie Katcher. I'm a lot of things, some relevant, some not.  As a grad student at West Virginia University pursuing a Masters of Science in Integrated Marketing Communications with an emphasis in Business Management, I am passionate about the emerging media of today and the opportunities it provides for businesses to connect with individuals online and offline. As a business consultant, operating partner, advisor and board member for various entities I'm extremely interested in capitalizing on the opportunities emerging media provides. As a published author and stand-up comedian, analyzing media in society makes for good entertainment.
Chickenhugs and Llamagrams a lesson in GIF’ing
While live tweeting a conference/presentation/shared group experience, you bounce back and forth trying to capture the content presented (typically PowerPoint slides on an overhead screen),...
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Lessons in media, from a glue stick ninja.
Lessons in media, from a glue stick ninja.
Originally, I'd intended to post my 2017 trends for emerging media. But, that's what everyone is doing these days so, let's shift over to something...
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The authenticity boost of sponsored content vs advertorials
Emerging media is as much about technology as it is how people use it. The resulting products and byproducts multidimensional media trigger evolutions within the...
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Strengthen consumer relationships, offline and online
Strengthen consumer relationships, offline and online
In the move to become a lifestyle brand, the integration and usage of online and offline goods/services to engage consumers is essential.  Finding new ways...
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Holiday gifting opportunities for the brand zealots in your life.
Holiday gifting opportunities for the brand zealots in your life.
Brand zealots are extremely real allies. Acquiring them may be a bit more mythic an endeavor but once you have them, treat them well. They...
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What else I learned from the CIA
What else I learned from the CIA
Five things I learned from the CIA about tweeting In an earlier article "What I learned from the CIA", I talked about hearing Carolyn Reams from...
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Chickenhugs and Llamagrams a lesson in GIF’ing

While live tweeting a conference/presentation/shared group experience, you bounce back and forth trying to capture the content presented (typically PowerPoint slides on an overhead screen), the presenter (often too close, too far, and too poorly lit), the audience engagement (awkward candid moments in unflattering light) all while disseminating the experience …

The authenticity boost of sponsored content vs advertorials

Emerging media is as much about technology as it is how people use it. The resulting products and byproducts multidimensional media trigger evolutions within the digital ecosystem and consumer behavior. You want to prevent acid rain (negative consumer reactions), you have to understand what triggers acid rain. You want to …

Strengthen consumer relationships, offline and online

In the move to become a lifestyle brand, the integration and usage of online and offline goods/services to engage consumers is essential.  Finding new ways to do so, while mitigating the inherent risks and costs is a plus to ensuring the program doesn’t harm the consumer relationship or corporate profitability. …

Holiday gifting opportunities for the brand zealots in your life.

Brand zealots are extremely real allies. Acquiring them may be a bit more mythic an endeavor but once you have them, treat them well. They will promote and guard your brand without hesitation. They will evangelize your products and services in a way that may even make your sales team …

What else I learned from the CIA

Five things I learned from the CIA about tweeting In an earlier article “What I learned from the CIA”, I talked about hearing Carolyn Reams from the Central Intelligence Agency speak. She and Preston Golson did a fabulous job of highlighting the CIA’s approach to Twitter during their lecture at PRSA ICON this …

Are QR codes still a thing?

QR codes, aka Quick Response codes, are the two-dimensional barcodes you can find everywhere from product packaging to placemats and promo posters. Why are they so popular around the world but not in the US? Marketers ruin everything. Like so many other things (social media, content marketing, email, etc.) when …

Hashtags fuel discovery

Telling an effective story with hashtagging No matter how far communication tools advance, most often the relaying of information simply comes down to telling a story efficiently and effectively. A story needs to be impactful enough for the story to be cataloged for recall later and focused enough for the tribal lesson …