Chickenhugs and Llamagrams a lesson in GIF’ing

While live tweeting a conference/presentation/shared group experience, you bounce back and forth trying to capture the content presented (typically PowerPoint slides on an overhead screen), the presenter (often too close, too far, and too poorly lit), the audience engagement (awkward candid moments in unflattering light) all while disseminating the experience …

The authenticity boost of sponsored content vs advertorials

Emerging media is as much about technology as it is how people use it. The resulting products and byproducts multidimensional media trigger evolutions within the digital ecosystem and consumer behavior. You want to prevent acid rain (negative consumer reactions), you have to understand what triggers acid rain. You want to …

Strengthen consumer relationships, offline and online

In the move to become a lifestyle brand, the integration and usage of online and offline goods/services to engage consumers is essential.  Finding new ways to do so, while mitigating the inherent risks and costs is a plus to ensuring the program doesn’t harm the consumer relationship or corporate profitability. …

Holiday gifting opportunities for the brand zealots in your life.

Brand zealots are extremely real allies. Acquiring them may be a bit more mythic an endeavor but once you have them, treat them well. They will promote and guard your brand without hesitation. They will evangelize your products and services in a way that may even make your sales team …

What else I learned from the CIA

Five things I learned from the CIA about tweeting In an earlier article “What I learned from the CIA”, I talked about hearing Carolyn Reams from the Central Intelligence Agency speak. She and Preston Golson did a fabulous job of highlighting the CIA’s approach to Twitter during their lecture at PRSA ICON this …

Are QR codes still a thing?

QR codes, aka Quick Response codes, are the two-dimensional barcodes you can find everywhere from product packaging to placemats and promo posters. Why are they so popular around the world but not in the US? Marketers ruin everything. Like so many other things (social media, content marketing, email, etc.) when …

Hashtags fuel discovery

Telling an effective story with hashtagging No matter how far communication tools advance, most often the relaying of information simply comes down to telling a story efficiently and effectively. A story needs to be impactful enough for the story to be cataloged for recall later and focused enough for the tribal lesson …