Chickenhugs and Llamagrams a lesson in GIF’ing

While live tweeting a conference/presentation/shared group experience, you bounce back and forth trying to capture the content presented (typically PowerPoint slides on an overhead screen), the presenter (often too close, too far, and too poorly lit), the audience engagement (awkward candid moments in unflattering light) all while disseminating the experience …

Strengthen consumer relationships, offline and online

In the move to become a lifestyle brand, the integration and usage of online and offline goods/services to engage consumers is essential. ¬†Finding new ways to do so, while mitigating the inherent risks and costs is a plus to ensuring the program doesn’t harm the consumer relationship or corporate profitability. …

Holiday gifting opportunities for the brand zealots in your life.

Brand zealots are extremely real allies. Acquiring them may be a bit more mythic an endeavor but once you have them, treat them well. They will promote and guard your brand without hesitation. They will evangelize your products and services in a way that may even make your sales team …