While live tweeting a conference/presentation/shared group experience, you bounce back and forth trying to capture the content presented (typically PowerPoint slides on an overhead screen), the presenter (often too close, too far, and too poorly lit), the audience engagement (awkward candid moments in unflattering light) all while disseminating the experience into live tweets. For this reason, GIF’ing is a valued option for live tweeters.
- Image quality at live events can be iffy. That doesn’t mean you shouldn’t try to snap pics as you go, but quickly evaluate how much of a time suck or distraction the process is given your environment. You can’t risk missing a vital component because you’re busy editing images to post.
- GIFs provide unexpected elements for those sharing the same experience. Observers each provide a unique perspective on the same event. Those observations typically come in quote and image form.
- Others live tweeting or re-tweeting the content get a better sense of who you are as a broadcaster. By adding a unique take on the event in rapid-fire form, others around you will take notice.
So where do chickenhugs and llamagrams factor into this revelation?
— Rachel Gattuso (@rgattuso) October 25, 2016
They are the unexpected and entertaining byproduct of engagement, the engagement of strangers sitting in a room full of thousands of peers.
— Colby Reade (@colbyreade) October 26, 2016
Connecting with strangers or peers is about finding the gooey-sticky marshmallow center of personality that entices you to engage and re-engage. It doesn’t matter if it’s on social, or in person, that eclectic mix of fondness and familiarity binds you together time and time again. And unlike shared traumatic experiences which rely upon an insider-outsider paradigm, humor when shared welcomes outsiders to become insiders. In this case, what started out in a room full of a few thousand people, then translated into a GIF response, became it’s own theme. Because who doesn’t need a consoling chickenhug or an enthusiastic llamagram to make everything better?