Strengthen consumer relationships, offline and online

In the move to become a lifestyle brand, the integration and usage of online and offline goods/services to engage consumers is essential. ¬†Finding new ways to do so, while mitigating the inherent risks and costs is a plus to ensuring the program doesn’t harm the consumer relationship or corporate profitability. …

Holiday gifting opportunities for the brand zealots in your life.

Brand zealots are extremely real allies. Acquiring them may be a bit more mythic an endeavor but once you have them, treat them well. They will promote and guard your brand without hesitation. They will evangelize your products and services in a way that may even make your sales team …